5 Unretouched Beer Labels That Breweries Don’t Want You To See
January 28, 2014 · Oliver Gray
Beer magazines always objectify our brews, display them in unrealistically ideal poses and glassware that are so disconnected from what’s “normal.” These images establish a ridiculous standard of beauty and make us feel bad about the askew labels, slightly rusty caps, and greasy fingerprint smudges of our own beer.
Well I say, “no more!” No more making otherwise happy, healthy beers feel bad about themselves. No more perpetuating an unattainable stereotype of what is “beautiful.” No more faked, Photoshop foolery like we see from Vogue and Disney.
With some clever sleuthing and some help from some insiders (who will remain unnamed for their own safety), I managed to get my hands on some of the raw versions of the images they plaster on the glossy fronts of magazines – before they’re manipulated and edited into unrecognizable fizzy facsimiles
Warning, what you’re about to see might shock you with truth lightning.
1. Goose Island Bourbon County Brand Stout
2. Southern Tier 422 Pale Wheat Ale
3. Stone Arrogant Bastard Ale Oaked
4. Avery IPA
5. Milwaukee’s Best Premium